ILGA Portugal is the largest and oldest NGO in Portugal striving for equality and against discrimination based on sexual orientation and gender identity. The ARRAIAL is one of the big moments of the year: a party in the most important city square in Lisbon: Terreiro do Paço. This party give visibility to the LGBT population and their families.
This graphic project -part of a volunteer work- was intended to give a visual line to all the printed communication, video, web and other materials.
The brand idea is based on the Rainbow Flag and on a Kaleidoscope, that construct architectonical references of the place where the party is held: Terreiro do Paço, in Lisbon, Portugal.